Our Founder Joyce Mathie
Joyce Mathie doesn't know the meaning of the term "mandatory retirement." At the age of 60 when all her friends were ending their careers, she started up a fabulous new company selling steam cleaners. It began with her infectious enthusiasm for a remarkable product that literally changed her life. Some health problems in Joyce's life were keeping her from cleaning her own house in the conventional ways of getting down on her hands and knees was just not an option but her steam cleaner performed some pretty remarkable tasks without scrubbing and without toxic chemicals that were probably causing her health problems. She became determined to share this life-changing product with as many people as possible. What began as a high level hobby bloomed into a viable business opportunity for herself and those who couldn't wait to join her in spreading the word.
- September 1993 - Market tested the first steam cleaners made available in the US
- Began selling in 1993 doing business from her home in Salt Lake City, UT
- April 1999 hired an assistant, Heather Page and doubled her sales staff
- April 2000 leased a building
- 2000 - Named 31st fastest growing company in Utah by the Mountain West Venture Group
- 2001 - Named 81st fastest growing company in Utah by the Mountain West Venture Group
- August 2001 bought her own building doubling her space
- 2001 $1.3 million in sales
- 2002 - Named 39th fastest growing company in Utah by the Mountain West Venture Group
- 2002 Started new sales reps in Washington, Oregon, Idaho, Montana and Nevada
- October 2004 Joyce Mathie and Julie Verrinder went to Italy to start negotiations on the new machine
- 2004 - Named 78th fastest growing company in Utah by the Mountain West Venture Group
- October 2005 introduced new steam machine to the public.